“Sweden is the ideal place for my business.”

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“Sweden is the ideal place for my business.”

Terstegge used to be a resident of eight different countries, and she describes herself as a lifelong person. Her last year from Paris to Stockholm, because her husband with air france-klm, wasted little time later, after the set up a blend of the both passion for the sport, and combines the swedes love of exercise.

She explained: “the balance is a very big concept in the Netherlands, and I know they are looking for a franchise owner and entrepreneur to bring it abroad. “It’s perfect for Sweden, because health and fitness are very important to the swedes, just like outdoor activities. Even children have to be outdoors at dagis for three or four hours a day, “she says with a laugh.

Balance of the mother may have is a mature brand in the Netherlands, but as a franchisee Terstegge got to use their own logo and the benefits of the web site style, she stressed the will the importance of this concept to adapt to the Swedish way of life, parents share the parental leave of up to 480 days.

“In the Netherlands, you can’t take your kids to class, but that’s because when you get home, you put your baby out for three months and take care of the baby and go back to work,” she said. “Here, I told the headquarters that if I told customers they couldn’t take them, it wouldn’t work. Women have one year of maternity leave and want to do something. ”

“I must adjust to the time, too. Working days are shorter. “You have to see what Sweden does,” she added.

While it is necessary to adjust some key details to the local lifestyle, one aspect seems to be tailored to Sweden. All the balance training was conducted in the outdoor, no matter what the weather, in a general travel and exercise to rain, light snow country, even, si ji know her business is likely to be hit.

“People here send their children out in the rain for three hours, all the right equipment. They can go out, they are well prepared in winter clothes, “she said. “You notice that after our birth mother took their baby. Even at zero, they just wrap the baby up, cover it in the car, and do it.

It’s not all plain sailing. One of the most common complaints in Swedish shops is that a large number of rules and regulations may slow down, and telstege has gone through the Nordic countries.

“Sweden has a lot of bureaucracy or rules,” she admits. “There are things like I want to solve problems with Skatteverket or get a permit to work in the park, which means it takes some time to arrange something. With the park permit, you have to pay the fee, go to the city hall, talk to the police, and then the police speak to the city. Then the city called you… “She laughed.

Although there is some frustrating, occasionally, but Terstegge keen to stress that she get a lot of help when the implementation of the business, and that in other cases, the Swedish preference for the details will speed up.

“People are very helpful here. Everyone speaks English. ‘even though my bookkeeping is difficult, because I have to have Swedish software, you can always call someone,’ she says. “People can really help you with your people. Do you want insurance? You call and organize in a day. So it’s easy to put everything together. ”

She was also impressed by the people who were still in the early stages of planning.

“In towns and villages have NyforetagarCentrum new business owners (center), they also have something called Stockholm to start. They can help with enterprise planning and financial planning. They are very helpful and offer English lessons. ”

Sports fans argue that international support is still lacking in the terrible field of VAT returns and bookkeeping. For novices who are unfamiliar with Swedish finance terminology, these are two daunting tasks.

“I want them to go further and offer more basic courses, such as VAT and bookkeeping,” she suggests. “The next step is difficult. I want to make my own bookkeeping, as I’ve done for the company before, but you bought the Swedish bookkeeping software, you look at it, and you think ‘good ‘… ‘”.

But overall, Terstegge feels that working in Sweden makes her company easier.

Stockholm is an easy city. Compared with other countries, flat organizations make it easier. “I have a very positive experience,” she concluded.

The “balance mom” has proven that three Bromma, Danderyd and central Stockholm have been hit hard in Sweden, where entrepreneurs don’t think her business is better.

“I have this need. I just need to create the supply of demand. I think Sweden is the ideal place for my business. “

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