In the wine staff education project, passion meets practicality.


In the wine staff education project, passion meets practicality.

What do you love – really love – about your job? If you’re a winemaker, maybe a walk in the vineyard, testing ripe fruit in the morning mist. If you’re a salesperson, it may be that you feel giddy about the Gospel of drinking wine to a thirsty crowd. Som? When they touch their lips, it may be the exultation that you see in the guest’s face.

Whatever you like, you have to share it. If you work for a wine brand, you naturally want your colleagues and direct reports to share love. The work of spreading passion not only inspires a team, but more importantly, it also inspires your brand.

But love and passion will only bring you to an end. The reasons for cultivating knowledge workers go beyond romance to reality. If you want to be part of a plan for the success of wine, you also need a staff education strategy, especially in a wine, wine service and sensory development strategy for the center.

Passion for wine is not enough. Wine workers also need knowledge.

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Outdoor sports and founder of Eva jonah’s founder (Yvon Chouinard) is the outdoor gear company Patagonia (Patagonia), the founder of the famous he said: “the more you know, the less you need”. In other words, the increase in knowledge – both your and your team – can help businesses run more efficiently. Training helps improve performance and retention.

6-30_stafftraining_cook needs proof? Chew on these tidbits:

According to harvard business review, employee training can increase performance by 22%, while mentoring can increase performance by 88%.

In a study by career services firm Spherion Atlantic Enterprises, 61% of respondents to career development said they were likely to stay with their current employer for five years or more.

Matt Fern believes in the Gospel of staff education. Fern, a longtime manager and partner at AC restaurant group in raleigh, north Carolina, sees a significant increase in the hotel’s business, and now directs the beverage program at seven restaurants.

Says Fern said: “for me, to enjoy the benefits of is a man without wine knowledge in here, tell them not only can learn this interesting drinks, but also can be a champion of this interesting drink. The obvious advantage of training is to increase sales, but it may not be obvious that you can build trust with repeat customers. ”

The AC restaurant group is the crown jewel of the southeastern U.S. cuisine, a harmonious atmosphere and unparalleled cuisine, wine and cocktails. In 2014, chef Ashley Christensen brought home the James beard award in 2014. Apparently, fern and his crew were doing some work.

Before you dive in.

While the education project is certainly good for wine staff, there are some caveats. First, any programme must have a clear direction. If it doesn’t work with your company’s mission, then you may waste time and money, frustrating the team in the process. In addition, your education plan should not adversely affect your daily productivity. Monitor your employees to ensure that they feel involved, without distraction or stress.

Finally, it is important to know that well-trained employees are more marketable to their competitors. That’s not why you don’t train people – it just means that you need to consider setting up an incentive mechanism to maintain a strong workforce. In addition, employees who feel like companies are more likely to be happier and more loyal. Christian Oggenfuss, founder and chief of education, the new napa valley wine institute, agrees. “People with good education tend to stay with you longer.”

So who should be trained?

The key step for AntoinetteMorano to set up any training program is to decide who gets the training. Antoinette Morano, a sensory science specialist at Nomacorc, was hired in 2003 to monitor product quality and consumer response to the product, and quickly made training a top priority. Morano started working with companies that produce raw materials for Nomacorc products to achieve immediate product benefits. Then she went on to train Nomacorc’s in-house staff.

Inevitably, employees have different advantages – and some weaknesses. Although Morano is a super workers (in the workplace is an obvious asset), the feeling of some dream of wine career limited ability, because of a physical condition or habit, compromise their sense of smell and digestive system. In order to get real, Morano through 30 hours of the initial assessment, lead each Nomacorc employees to test their ability, to detect the sweet, salty, and bitter taste, and TCA and defects such as oxidation. “In this way, we can zero out what we lack,” molano said.

Employee identity is also a key factor in determining employee education qualification. Some organizations are flat, with very few levels, but many companies choose to invest more in pay and hourly workers. However, it is best to identify your company’s leaders and invest in them. These people can be a huge resource for the rest of the team.

What kind of training will be provided?

The 6-30_stafftrainingonline_cook wine career requires a combination of professional, technical and professional skills. What are the most important to you and your employees? Which certification or program is appropriate? Christian Oggenfuss says the Napa Valley Wine institute (Napa Valley Wine Academy), “most people choose the WSET, Wine and spirits education trust or CSW certified professional (Wine), then put your knowledge into their corporate training other employees.

Both plans are good enough to provide a good basis for wine understanding. Then, management can fill in the details of a specific workplace, whether it’s a winery, a restaurant, a retail store, or any other wine business. Oggenfuss adds that the napa valley wine institute also has a customized education program for breweries and distributors.

Online education is also a good choice. These are usually tailored to busy professionals who want to finish the course quickly without having to work in class. Online courses are especially important for running salespeople, difficult or back-to-back waiters and winemakers who work hard and hard to harvest.

Some of the staff’s choice of development is obvious: for example, a winery wants its staff to receive a hotel. However, sometimes it is good to think outside. A CEO may attend boot camp. Executive assistants can broaden their horizons by participating in wine service courses. Requiring employees to shift shifts may give them a bigger perspective on their professional role. The company may end up with a more attractive and productive workforce.

What is investment?

In setting up a wine staff education, you need to decide what kind of financial investment your company is willing to make. Split the cost between employees and companies? Is the company reimbursed for tuition, wine, books and course fees? Are employees trained and certified to have a salary problem? Investing in companies can boost morale, but employees who support education sometimes feel more invested in the material and work harder.

Matt Fern of the AC catering group is acutely aware of the financial implications of the training plan. He said: “the challenge of training at home is to make the team into a room, and pull the cork for them the costs,” he said, although quickly added: “this is obviously a very important part of the plan, because the best way to learn is to taste”. However, as time went on, some of his staff became very eager to learn, and they spent their spare time at home tasting activities, again taking part of the cost.

Wherever the training takes place, management oversees the project to ensure that the investment and time of the wine can bring benefits. “Over time, we really need to find a way to influence the bottom line,” fern said.

Keep the drums

Sometimes it is enough to simply point out that employees are moving in the right direction. Specify a staff guide that lets others get education resources, and ensure that people also get to know the industry events in time. Corporate communications is another good way to announce courses for nearby businesses, local community colleges and other education sites.

Here are some other tips for incorporating training into the workplace:

Consider a brief taste during the staff meeting.

Focus on a single variety or area during a tasting session. This allows people to focus on a key idea and make it easier to consolidate their learning.

Provide background information and a reference frame for the material you are showing. If you taste wine, discuss the origin and history of wine. If you are receiving hotel training, try role-playing and offer some theories to explain customer behavior.

Each employee is required to contribute in some way, perhaps by suggesting a favorite wine tasting, or by helping to arrange the logistics of the training course.

Do your homework and keep your employees accountable. Provide materials before training and ask people to bring at least one problem. Then send them to the next training session.

When you reserve training opportunities in front of employees and make it clear that you value them, employees are more likely to take action, and enthusiasm for learning is more likely to become part of the company’s culture.


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